Jun 22
17
B2B Marketers Seek Advanced Metrics to Prove Their Worth . CMOs are feeling pressure to prove their value to others in the C-suite, and that desire to show marketing’s impact on pipeline and revenue is a leading reason why B2B marketers are increasing their focus on – or need for – deeper metrics, according to a study from Demand Gen Report, in association with Align BI
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B2B Marketing News: B2B CMOs Prove Value, Free Adobe Photoshop, B2B in Cannes, Metaverse On Track to 5 Trillion
Tags: b2b marketing, b2b marketing news, online marketing news, SEO
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